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MSI Expands Footprint in the Philippines, Opens New Store in Mindanao

MSI has expanded its footprint in the Philippines with the opening of its third concept store in the country. The new concept store, located at Level 4, Cyberzone, SM City MindPro, Zamboanga, helps the company reach its fans and customers in the Mindanao region.

“MSI is delighted to bring new and exciting experiences to gamers and professionals across Mindanao. This is a significant step for us as we saw the demand in the region, the perfect time to expand our local footprint. We want to bring innovation closer to them, as we recognize the importance of accessibility to create a more inclusive society,” according to Rhyan Sy, MSI Philippines’ Product Manager.

The company also re-launched and opened its two other stores, in SM Mall of Asia and SM Megamall, with a refreshed look to integrate the company’s “Tech Meets Aesthetic” belief. The new store design divides it into two parts, Tech Meets Aesthetic for business and productivity, and True Gaming for gaming.

MSI’s Metro Manila concept stores are open daily from 10am to 8pm. MSI assures its customers that their front-liners are regularly tested and are equipped with face shields, face masks, and sanitary alcohol. Its stores are also regularly sanitized to prevent the spread of the virus and QR codes are also provided for contact tracing. Safety protocols are strictly enforced and observed in the MSI stores for the safety of the public.