Kingston FURY has unveiled its very first Gaming Lab at its APAC office in Hsinchu Science Park, Taiwan. According to the company, the new location demonstrates its commitment to “creating a comprehensive gaming ecosystem” by showcasing its range of memory and storage products in real-life applications.
“Our business and marketing strategies heavily emphasize the feedback from our customers, so we seek to bring the latest and most exhilarating gaming experience to the table. Here at the gaming lab, we look forward to gamers, overclockers and partners participating in the fine-tuning and optimization of Kingston FURY products to help us emphasize the evolving needs of our customers,” states Kevin Wu, Sales/Marketing and Business Development Vice President of APAC region.
The design of the Kingston FURY Gaming Lab features the brand’s fiery red and jet black colors alongside its signature heat spreader patterns and RGB LED lighting effects. The venue features three zones for visitors to check out, including:
- Zone A – a DRAM-shaped pillar where visitors participate in an interactive game to understand the type of gamers they are with product solutions recommended to best fit their needs.
- Zone B – where Kingston invited the world’s top PC modders to customize three PC builds: FURY Racing Spacecraft, Memory Nexus and FURY Jet Pack. These mods embody the brand’s rebellious spirit and innovative image. Targeted at empowering gamers to achieve more on the battlefields, the three PCs and one laptop displayed in Zone B are equipped with different Kingston FURY products, including DDR5 memory, Renegade PCIe 4.0 SSD and the latest Impact DDR5 SODIMMs for laptops and small form factor machines, covering the needs of mainstream and extreme gamers.
- Zone C – gives a deeper look into Kingston’s engineering process and its strategic alliance with industry partners that ensure seamless platform compatibility and performance.
Additionally, Kingston FURY also teased its upcoming Beast DDR5 RGB memory kits, with its 16 preset lighting effects that include countdown, fireworks, flames, rhythm special effects, and more. The new memory kits will be controlled by the new Kingston FURY CTRL software where users can customize the colors and speeds of the lighting effects to their preference. The new Kington FURY Beast DDR5 RGB memory kits will be available sometime in the 2nd quarter of 2022.