ZTE Makes Their Official Statement on Their Recent Sale Fiasco

Were you one of the disgruntled customers who failed to purchase one of ZTE’s Grand X2 L when the company put the phone on sale for only a few hours last week but only gave their stores a little less than a couple of dozen units to sell to crowds of hundreds? Then here’s the company’s official statement on the matter which includes an apology for the fiasco. Read the whole statement below:

Thank you so much for the overwhelming support for the ZTE Mobile Sales Promo.

We appreciate the efforts made by the thousands who went to our kiosks and concept store yesterday. We did not expect such an overflow of interested buyers, hence the shortage.  We are very sorry for the inconvenience. Truly, we made a mistake in underestimating the response and we appeal for your understanding and compassion. As a responsible organization, we are finding ways to address the concerns of those who painstakingly queued to enjoy the offer yet went home disappointed.

As we are humbled by the reception the public has given our campaign, together with MSI-ECS, our distributor, we are committing ourselves to coming up with better initiatives, more aggressive promotions and up to date mobile devices that will benefit more Filipinos in the coming days.

Again, our sincerest apologies for the inconvenience and disappointment we have caused.


Is the company’s explanation and apology adequate? Some may say it isn’t. We do hope that the company finds a way to settle this latest fiasco in the local smartphone market in a way that would give their would-be customers what they want – a good smartphone at an insanely affordable price.