Like a Dragon: Infinite Wealth publisher SEGA has partnered with Anti Social Social Club to release the game’s first fashion collaboration. The collection, which drops today (March 2, 2024) at 8AM PST, will feature pieces inspired by the Ryu Ga Gotoku Studio’s iconic Like a Dragon series and its latest installment, Like a Dragon: Infinite Wealth.
“Like a Dragon has always pushed the boundaries of real-world and virtual collaborations, and this collection with Anti Social Social Club is an authentic expression of innovation and creativity in both spheres,” says SEGA of America.
The collection, which will feature hoodies, t-shirts, button-downs, and accessories, is not only the first time Ryu Ga Gotoku Studio and Anti Social Social Club will be working together but, according to the latter, it also represents a significant investment in the Japanese fashion market for the North American brand.
“Anti Social Social Club and Like a Dragon share a common customer and community, and we’re proud to bring them a unique collaboration with SEGA and Ryu Ga Gotoku Studio,” says Anti Social Social Club. “Like all games in the Like a Dragon series, Infinite Wealth is bursting with energy and character. The pace and rhythm of life in Like a Dragon’s fictional urban environments evokes the spirit and vitality of what it means to live in a city. So much of the game’s ethos resonates with what Anti Social Social Club—and the streetwear community—stand for. Our collection with Infinite Wealth isn’t merch: It’s a must-have extension of the iconic game and characters into our world.”
The Like a Dragon x Anti Social Social Club collaboration collection will be available through the Anti Social Social Club online store on March 2, 2024, at 8AM PST.