NVIDIA is helping reignite the iCafe industry in Vietnam with the introduction of its RTX 40 series graphics cards to upgrade the industry’s hardware and the launch of several esports initiatives in the country.
There are currently around 14,000 iCafes in Vietnam, with an estimated 280,000 PCs. Of those, 650 are GeForce-certified, with over 200 being added to the list every year. To help bolster NVIDIA’s iCafe system further, the company held its iCafe Discovery Program last October 2023 in Hangzhou, China, with 20 of Vietnam’s top iCafe owners. The program focused on introducing and integrating NVIDIA’s latest GeForce RTX 40 series upgrades into their iCafes. Since then, several of the participants have already upgraded their systems to feature RTX 40 series cards.
Even NVIDIA’s new RTX 40 SUPER series of graphics cards have entered the Vietnam iCafe scene. Project X-23, located in Binh Thanh District, HCMC, has become the first iCafe in the region to have GeForce RTX 4070 SUPER graphics cards in their PCs.
After an initial installation of 10 ASUS RTX 4070 SUPER graphics cards, the iCafe plans to add an additional 50 units of RTX 4070 Ti SUPER graphics cards for a new Project X-23 opening in District 7, HCMC.
NVIDIA also held its Hanoi GeForce Fans Party at Vikings iCafe in Hanoi. The event, which was also graced by NVIDIA CEO Jensen Huang’s attendance, had over 400 on-site attendees and garnering more than 1 million views online. The event allowed gamers to try out the NVIDIA’s latest hardware as well as interact with fellow gamers and KOLs in the region.
Lastly, NVIDIA is currently hosting its Reflex iCafe Attack, an ongoing CS2 tournament. The tournament boasts a prize pool of 120 million VND, the largest ever for a CS2 event in Vietnam. Over 70 iCafes across 12 cities have participated in the tournament, with more than 500 gamers competing in the qualifiers. Over 500 attendees are also expected to attend the tournaments regional qualifiers and country finals in Ho Chi Minh City.