Converge has announced its new “Go Deep” initiative that aims to expand the company’s services across South, Central, and North Luzon by both strengthening its reach in its existing markets as well as penetrating untapped provinces, particularly in the northern regions of Luzon.
“We see a significant potential to further penetrate Luzon, where we have already covered 49% of households as of Q1 of 2021. There are still areas there that are not well-served and we want to address these coverage gaps with our fiber technology. Our goal is to provide affordable and high-quality internet services that these regions deserve”, said Converge Chief Operating Officer Jesus Romero.
Aside from making its services available in these areas, the initiative includes adding manpower, communications channels, service vehicles, and more. Some of the areas that Converge has successfully expanded into the past quarter include Nueva Vizcaya, Isabela, Ilocos Sur, Ilocos Norte, and Cagayan.
“We are expecting more subscriptions in the coming months as we are going to commercially launch in more locations in the second half of the year. Our expansion plans are strategically mapped out to ensure that we maximize our resources and network infrastructure, even beyond Luzon,” said Converge Chief Operating Officer Jesus Romero.
As part of its “Go Deep” initiative, Converge has also opened new business centers in the region. The company currently has 53 business centers and 8 mobile business centers across the country, with 12 more business centers set to open in the coming months in key cities in Luzon such as Tuguegarao, Santiago, Vigan, and Laoag. An additional 10 mobile business centers are also planned for deployment in Luzon across the second half of 2021.
“Converge is constantly looking for ways to help address customer concerns and improve the customer experience in every touch point,” says John Paul Aguilar, Head of Business Center Operations. “With these new business centers in full swing, we are able to deliver our promise to provide more Filipino homes with fast, reliable, and affordable broadband connection.”
The business centers will allow Converge to quickly respond to customer needs including sales, account or service modification, bill payment, and technical concerns.
The Converge “Go Deep” initiative along with its other campaigns, such as its FiberX Time of Day plans, will help the company achieve its objective to cover 55% of total households (or 15 million households) in the Philippines by 2025.