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ASUS Officially Launches the Zenfone Max Pro, Pre-Order on Lazada Today

ASUS has finally launched the new Zenfone Max Pro smartphone in the Philippines. The company launched the new smartphone in partnership with Lazada, which will be the exclusive online distributor of the Max Pro. The new smartphone is now available for pre-order and will be available on Lazada starting June 25, 2018.

Chief Operating Officer of Lazada Philippines Raymond Alimurung said in a statement:

“Lazada is proud to be ASUS’s exclusive partner with the launch of the ZenFone Max Pro in the Philippines. This new Battery King smartphone is a proof of ASUS’s continued commitment to understand our customers’ needs and launch innovative products that best fit to all kinds of interests. Our brands will continue to collaborate to ensure we offer the best and latest products for our customers to enjoy.”

ASUS Philippines Country Manager George Su also commented:

“Our companies share the same view, and that is to provide the most incredible experience at value for money. I am very proud to have shared the launch of the ZenFone Max Pro with Lazada Philippines. Together, we will work together push for the success of the ZenFone Max Pro, as we have seen with the Lazada Indonesia and ASUS Indonesia who were able to sell 2,000 units in just 15 seconds. This is one of the partnerships we look forward to continue nurturing and growing.”

The Zenfone Max Pro is the latest affordable smartphone from ASUS. Dubbed the Battery King, it boasts a huge 5000mAh battery which, when coupled with the phone’s Qualcomm Snapdragon 636 processor, is said to have a battery life of up to 35 days of standby time. The Max Pro is also powered by an Adreno 509 GPU as well as 3GB of RAM, making it a suitable device for gaming on the go.

The new smartphone also features a dual rear camera system consisting of a 13-megapixel main sensor and a 5-megapixel depth-sensing camera, a 5-megapixel front-facing camera, and stock Android 8.1 Oreo. It is also equipped with a SIM card and memory tray that can support up to two nano SIM cards and one microSD card up to 256GB, a rear-mounted fingerprint sensor, a USB 2.0 micro USB port, a 3.5mm audio port, and 802.11n Wi-Fi, and 4G LTE connectivity from the main SIM card.

The ASUS Zenfone Max Pro will be priced at PHP9,995.00 and already available for pre-order on Lazada. It will be released on June 25, 2018, and one lucky buyer will get the chance to win a trip for one to Europe.