CAMBRIDGE, England and ESPOO, Finland, Jan. 17, 2023 /PRNewswire/ — VividQ™, the pioneer of holographic display technology for AR gaming, and Dispelix, the world’s leading waveguide designer and manufacturer, have today announced achieving what leading industry figures described as ‘quasi-impossible’ only two years ago. The two companies have designed and manufactured a ‘waveguide combiner’ that can accurately display simultaneous variable-depth 3D content within a user’s environment. For the first time ever, users will be able to enjoy immersive AR gaming experiences where digital content can be placed in their physical world and they can interact with it naturally and comfortably.
The two companies have also announced the formation of a commercial partnership to develop the new 3D waveguide technology towards mass production readiness. This will enable headset manufacturers the ability to kick-start their AR product roadmaps now.
Early augmented reality experiences seen so far through headsets such as Magic Leap, Microsoft HoloLens, Vuzix, and others, produce 2D stereoscopic images at fixed focal distances, or one focal distance at a time. This often leads to eye fatigue and nausea for users and doesn’t offer the necessary immersive three-dimensional experiences – for example, objects cannot be interacted with naturally at arm’s length, and they are not placed exactly within the real world.
In order to deliver the types of immersive experiences necessary for AR to reach mass-market adoption, consumers need a sufficient field of view and the ability to focus on 3D images at the full range of natural distances – anywhere from 10cm to optical infinity, simultaneously – in the same way they do naturally with physical objects. A waveguide combiner is the industry’s favoured method of displaying AR images in a compact form factor. This next-generation waveguide and accompanying software are optimised for 3D applications like gaming, which means that consumer brands around the world can unlock the market’s full potential.
"There has been significant investment and research into the technology that can create the types of AR experiences we’ve dreamt of, but they fall short because they can’t live up to even basic user expectations," said VividQ CEO, Darran Milne. "In an industry that has already seen its fair share of hype, it can be easy to dismiss any new invention as yet more of the same, but a fundamental issue has always been the complexity of displaying 3D images placed in the real world with a decent field of view and with an eyebox that is large enough to accommodate a wide range of IPDs (interpupillary distance, or the space between the user’s pupils), all encased within a lightweight lens. We’ve solved that problem, designed something that can be manufactured, tested and proven it, and established the manufacturing partnership necessary to mass produce them. It is a breakthrough because without 3D holography, you can’t deliver AR."
Milne continues, "To put it simply, while others have been developing a 2D screen to wear on your face, we’ve developed the window through which you’ll experience real and digital worlds in one place."
VividQ’s patent-pending 3D waveguide combiner is designed to work in harmony with the company’s software, both of which can be licensed by wearable manufacturers in order to build out a wearable product roadmap. VividQ’s holographic display software works with standard games engines like Unity and Unreal Engine, making it very easy for games developers to create new experiences. The 3D waveguide can be manufactured and supplied at scale through VividQ’s manufacturing partner Dispelix, a leader in see-through waveguides for wearables.
Antti Sunnari, CEO & Co-Founder of Dispelix, adds: "Wearable AR devices have huge potential all around the world. For applications such as gaming and professional use, where the user needs to be immersed for long periods of time, it is vital that content is true 3D and placed within the user’s environment. This also overcomes the issues of nausea and fatigue. We are very pleased to be working with VividQ as a waveguide design and manufacturing partner on this breakthrough 3D waveguide."
In its Cambridge (UK) HQ, VividQ is able to demonstrate its software and the 3D waveguide technology for leading device manufacturers and consumer tech brands, who it is working closely with to deliver next-generation AR wearables.
Based in Cambridge and London, VividQ is the pioneer of holographic display technology, which is pivotal in augmented reality. The company was founded in 2017 and has raised over $20m in VC funding to date. The company licenses its technology to consumer device manufacturers, who can then build consumer-ready AR wearables that usher in a new generation of gaming experiences.
Dispelix is an advanced waveguide designer and manufacturer delivering next-generation visual solutions for consumer as well as enterprise AR and MR wearables. The company’s patented single-layer waveguides are the thinnest on the market and do not compromise full color, image quality, clear eye contact, and field of view. They bring unmatched image quality, performance, and visual fidelity combined with mass manufacturability to scale for even the largest vendors. Led by the world’s most sought-after experts in optics, photonics, and manufacturing, Dispelix is headquartered in the technology hub of Espoo, Finland with field offices throughout the United States and China.
VividQ: Neil Cooper, [email protected], +44 7463 336274
Dispelix: Riku Rikkola, [email protected], +358 50 470 9800
The following files are available for download:
Press release (PDF)